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Mystery Shopping is a tool where people like you observe the quality of products/services in numerous industries while pretending to be an actual customer. By means of clear instructions and training, the Mystery Shopper anonymously visits locations, performs a scenario and registers his/hers findings in a survey.


For instance you go to a store and observe the cleanliness of the location, have a sales conversation with an employee and ask questions to test the employees´ knowledge. You report about your shopping experience and we process the information and report it back to our clients. The performance delivered by the employees is measured and compared to the desired performance. This helps companies to determine what their weaknesses are and where they can improve. Therefore mystery shopping is a tool to improve customer service and it keeps employees on their toes.

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MSPA: Mystery Shopping Providers Association World ESOMAR Research International Mystery Shopping Alliance